May 16, 2018


After winning last year’s South by Southwest (SXSW) Accelerator Pitch contest, we returned to SXSW this year to showcase Lampix in a combination of standing and pendant-style hanging lamps in Austin.  For the festival, we created four new demos to showcase in the “Projection Room” nestled inside theFloppy Disk Repair Co. During our three-day, invite-only activation, never-before-seen apps impressed industry leaders and pioneers, including Metaverse author Charlie Fink.  

On the SXSW stage, James Beard-winning chef, Brooklyn Restaurateur, TV Host of Extra Virgin, and Technology aficionado Gabriele Corcos joined author of Marketing New Realities Cathy Hackl and our own AR/VR/Blockchain Expert Gordon Meyer.  Together, the dynamic trio presentedSizzle: VR/AR for Cuisine, Content, and Commerce.  Every speaker agreed on the incredible ability of VR/AR to transform and tell a powerful story.  AR can transport people to other worlds while adding information and allowing them to engage with people in their physical environment.

“Without adding obtrusive head-mounted displays, Lampix creates a communal space where the digital world seamlessly breaks into the real world.  It uses blockchain-based image sourcing to recognize, reveal and react to the visual world,” explained Meyer. “The opportunity for immersion and interaction is continually expanding through ever-innovative technology.”

Additionally, a networking dinner was hosted with AR and VR VIPs including Tony Parisi (Unity Technologies), Cathy Hackl (Author, Speaker, Futurist), Dena Dojnik (You Are Here Labs), Darlene Liebman (Howcast Media), and Sam Wolfe (AR/VR Marketing Strategist).  Special guest and celebrity chef Corcos featured Lampix on his show, Counter Talk Live.  Check out the episode here.

Corcos later added, “Anything that allows for an expanded experience can truly impact our lives for the better, and that is what Lampix does in the kitchen and beyond.  The technology means I can naturally interact at home or my restaurant -- it has freed me to reach new levels of communication and storytelling mainly because I can cook and interact without wires or wearables.”

Lampix’s Meetup attracted over 400 AR and crypto developers to discuss Lampix and the PIX token.  Meyer led the room in discussions on the new intersection of augmented reality and blockchain. As blockchain evolves, opportunities are opening within the AR/VR space as well as machine learning and object recognition to leverage the blockchain in decentralizing data for everyone’s benefit.  

The extremely well-attended Meetup at JW Marriott dovetailed into the launch of our Kickstarter campaign on March 16.  Backers include Global Head of VR AR at Unity Tony Parisi, in addition to several major app development houses. More than 140 developers will now be creating apps for use in demos for enterprise, as well consumer launch.   

Stay tuned for more exciting news!  We’re so happy to have you along with us for this incredible adventure.